Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, December 05, 2010

My Eyes! My Eyes!

Unbelievable and fascinating in a train wreck sort of way:

A Bully Finds a Pulpit on the Web

Quick Summation Quote:
“Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

A Little Deeper:

Lady buys glasses online. Wants to return them. Merchant says no. Customer says they'll dispute the charge. Merchant says:

“Listen, bitch,” he fumed, according to Ms. Rodriguez. “I know your address. I’m one bridge over” — a reference, it turned out, to the company’s office in Brooklyn. Then, she said, he threatened to find her and commit an act of sexual violence too graphic to describe in a newspaper.

It's all a stunt for a better Google ranking. And it worked!

(Or, at least it used to work.)

The full article is a heck of a read.

Saturday, July 03, 2010

Lost Cat Poster

Hilarious tale of a lady with a lost cat asking her designer friend to help make a poster for her.

Missing Missy

(via FYLost)

Thursday, June 10, 2010

Five things Old Media Still Don't Get About the Web

Love this. I am absolutely gobsmacked how people like Rupert Murdoch, who really should know better, think that everyone will start paying for internet news on Fox. Everything he knows about the world tells him he is correct. This means he doesn't get out much.

Here's an excerpt from "Five Things Old Media Still Don't Get About the Web." Read the full article here.

"Earlier this week, the New York Times company forced the iPad Pulse News Reader app to be pulled from the App Store. The reason? It took the Times’ RSS feed and put it inside its own app.

To be clear, the RSS feed in question was a headline, a one-sentence introduction and a link to the full story on the NYT site. That’s it. Worse? Steve Jobs highlighted the app earlier during his WWDC keynote – and the NYT itself wrote a glowing review of the app just a few days before.

As mystifying as the move seems from the outside, it’s yet another sign that established old media entities are still really struggling to understand the web. Time and time again, it feels as if old media companies, rather than embracing the massive potential of the web, seem to shoot themselves in the foot.

So consider this a public service. For all those people out there working in established media, here are five things you still don’t seem to get about the web"

Tuesday, June 01, 2010

Flash

(Visiting The Oatmeal for the first time in awhile always has me getting caught up and following the occasional real world links he includes. I wasn't going to do two posts in one day, but this is the funniest thing I've read in forever -- and it's from 2003!)

Uproar over Anti-Flash Intro Survey Results

Quote from Macromedia employee (pre-Adobe buyout) on website Flash intros:

"When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime stand in front of the supermarket, and, as each customer tries to enter, do a little show that lasts two minutes, welcoming them to the supermarket and trying to explain the bread is on aisle six and milk is on sale today.

"Then stand back and count how many people watch the mime, how many people get past the mime as quickly as possible, and how many people punch the mime out.

"That should give you a good idea as to how well their splash page will be received. That's the crux of it."

Monday, May 31, 2010

Evil and Marketing, Friends or Foes

Writing from a coffee shop in Santa Monica, as I wait a few days for the movers to bring our stuff.

A fellow in our business sent this article out.

I got a kick out of the examples, as they definitely illustrate the challenges in marketing, making money and being transparent with your users.

http://searchengineland.com/evil-conversion-when-optimization-goes-too-far-42838

(bonus: the site itself disclosed informative information on why I received the popup overlay when I first visited the site)

So, what are your thoughts on what is evil and what is not in the world of online e-commerce?

Friday, July 10, 2009

Triumphant Return

I've been away...

Jeeves Has Retired
"Jeeves, after years of loyal service is taking the opportunity to hang up his butler suit and take retirement."

...but now I'm back:

Why I'm Back
"I popped out three years ago to travel the world in a quest for knowledge and I've returned to Blighty armed with answers."


(with apologies to the Jesus and Mary Chain & Mazzy Star)

Wednesday, January 28, 2009

Post Office Reform

I've often said I'd never complain about spam email again if I could guarantee that I'd never receive another piece of paper junk mail. Last night I took that one step further and started debating with my wife why the US Post Office continues to exist today.

It seems to primarily deliver junk mail. "Direct mail" has a typical response rate of 1-2%, and 5% or above is both phenomenal and unheard of. This means that 95% of all "direct mail" requires employees to sort it plus trucks (and fuel) to cart it around so it can immediately be thrown in the trash upon receipt. And that makes sense how?

Did a little research and found some cool articles and studies on post office privatization and the challenges in getting such a project going. This quote about summed up my perspective:

Don't Bail Out The Mail
"And they certainly won't address the Postal Service's underlying problem, which is that only grandparents, banks and junk-mailers actually send letters anymore. If U.S. autoworkers are hard-pressed to compete, it's a thousand times worse for mailmen, who sell the epistolary equivalent of an overpriced horse-and-buggy."

I haven't fully thought this out, but wouldn't it make more sense to outlaw junk mail, sell off USPS assets to UPS or FedEx, and use the money saved to subsidize Internet access (with low cost computers as needed) for all Americans so they can have access to email and online bill pay, eliminating the majority of day to day practical mail service needs?

More: Postal Chief Warns of Service Cuts

Wednesday, November 12, 2008

Root Cause

Spam Volumes Drop by Two-Thirds After Firm Goes Offline
The volume of junk e-mail sent worldwide plummeted on Tuesday after a Web hosting firm identified by the computer security community as a major host of organizations engaged in spam activity was taken offline.

Wednesday, October 08, 2008

Shake It!

Very cool YouTube video for the new Mario Wii game:

Wario Land: Shake It – Amazing footage!

(Sorry for the link; embedding just doesn't to it justice...)

Monday, September 01, 2008

Chrome

Google is releasing their own browser tomorrow, called "Chrome." And the announcement initially leaked out as a 38 page comic book.

Pretty cool, and very exciting that this could signal the return of the browser wars...

Official announcement on the Google Blog.

Tuesday, August 12, 2008

False Advertising?

Side by side video comparison of the iPhone 3G TV commercial vs. replicating it on the real 3G network. I love my iPhone, but these guys raise a good point...



Random aside: The use of on-screen stickies as captions is pretty clever :)

(via TUAW)

Tuesday, June 24, 2008

Internet Easter Eggs

I never knew about a lot of these. Some pretty cool stuff, though they aren't Gino's famous Surfboard Etch-A-Sketch or the classic "BoRyan and the Magic Sword" Site Search easter egg.

10 awesome Internet Easter eggs

I'm actually wondering why I never tried entering the Konami code on a webpage, since I secretly do it on most DVDs...

And still nobody has found either of the two Timely Persuasion easter eggs, hint hint.

Tuesday, May 20, 2008

118.com Ask Us Anything

Yet another iNetNow:

Found this on Wikipedia (via nested tangents, read below for that...also, in the following quote, material between [] is added by this post's author for clarity and amusement):

Since May 2008, 118118 [a British directory assistance provider, coincidentally a subsidiary of InfoNXX] has introduced a service where you are able to call and ask any question you want and their info team will find you the answer. From "How tall is the Eiffel Tower?", to "What Bars are open late at night?"


Sure enough...it is described here:
When it comes to finding numbers, we’re the professionals. But that’s not all we can do for you. We can find as many numbers as you need in one call and we’ll put you straight through if you don’t have a pen. We can even tell you what films are on at your local cinema and give you show times. We can tell you what time your next train leaves or let you know what the nearest tube station to your destination is.
In summary, we can
  • give you all the numbers you ask for during any call
  • find you the business you want and tell you how close it is
  • expertly search for business numbers or addresses even if you only have a small amount of information
  • put you straight through to the number you want
  • tell you what’s on and locate your cinema, give you the times and even tell you who’s in each movie
  • give you departure and arrival times from the national train timetable
  • tell you the nearest train or tube station to your destination
  • give you directions over the phone to wherever you need to go

And if you call us from a mobile, we’ll always text you the numbers you need and for free, so there’s no extra charge and you don’t have the usual scramble for a pen and paper.
It’s no wonder we’re the most called number in the UK every day.


I wish them well. I like this idea wherever it appears, which is why I enjoy AskMeNow, and mourn iNetNow and Voce.

For your amusement (perhaps I should make this a separate post) I found all this through one of my famous mental/wikipedia nested tangents:
  • I was listening to the first track of Vico C's Vivo, which begins with appears to be a short sample of the same song as used as the background music of the commercial I'd previously known as 'that Honda Rube Goldberg commercial'.
  • I suddenly wanted to watch this commecial, since I never get tired of it, so I googled 'honda rube goldberg', and found it has a Wikipedia article, where I found out:
    • Its name is 'Cog';
    • That song is "Rapper's delight" by The Sugarhill Gang
    • It's inspired or been spoofed by other commercials, including one for 118118.
  • Naturally, I went to the Wikipedia article for 118118, where I found out about Ask Us Anything.

I should put a dummy entry in my HOSTS file for en.wikipedia.org so I get work done.

Monday, May 19, 2008

McCainpedia

Democrats Launch McCainpedia

Politically I think this is slightly dirty but necessary.

Comedically I think it's hilarious, and the irony that the Democrats are taking the democracy out of the wiki only makes it funnier.

The web connoisseur in me says either call it something else, or make it a standard, fully editable wiki with a slightly stronger registration policy in place and zero tolerance to ban users by IP who vandalize or violate terms.

And while you're at it, do one for Hilary and Obama too that can be cross linked between parties and issues. Equal time for the 21st Century, and let the smart mobs shake out the true facts.

McCainpedia

PS: For the record, I predict someone will put up equivalents for the Democratic candidates by the weekend.

Thursday, May 15, 2008

True Fans

Neat article on the secret to thriving as an independent artist.

1000 True Fans

Other than aim for a blockbuster hit, what can an artist do to escape the long tail?

One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.

Saturday, February 09, 2008

Benefits of eBooks

March 2 - March 8 is "Read an eBook" week. Timely Persuasion is scheduled to be released February 29 (jury duty permitting.) I think I smell a connection...

In the meantime, I like how this article on eBooks acknowledges (and actually hopes) they never replace paper books, but still manages to give a long list of compelling reasons why both can live together side by side.

30 Benefits of Ebooks

Monday, January 28, 2008

Counterpoint

Another side of the debate, from the other side of the pond.

I Hate Macs
"I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did. Macs are glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui."

Saturday, January 26, 2008

The Internet was Formerly Retarded


Found this great article about how truly AWFUL the internet used to look WAAAAAAAY back in 1996. Some great screenshots using the WayBack Machine.

"...many of the best preserved ones were created by fast food and soft drink corporations because they were some of the earliest adapters of the internet. They viewed the medium as a chance for inexpensive advertising and invested dozens upon dozens of dollars into it. The results are tremendously humiliating."


"Additionally, very few web designers had even the most rudimentary of aesthetic sensibilities, and nearly half of them were clinically retarded."

Tuesday, January 01, 2008

New Lost Experience ARG

Oceanic Air is Back...

www.flyoceanicair.com

And on a related note, the trailer for Season 4 is being shown in theaters and online: