Google Trends

I may be behind the curve on this, but I hadn't seen this particular Google beta yet (Sorry J. if you mentioned it to me before).

http://www.google.com/trends

I co-worker sent me a link to his friend's blog that has an interesting post about how the friend used Google Trends to draw some interesting conclusions:

25 Things I Learned on Google Trends
http://www.micropersuasion.com/2006/05/25_things_i_lea.html