Writing from a coffee shop in Santa Monica, as I wait a few days for the movers to bring our stuff.
A fellow in our business sent this article out.
I got a kick out of the examples, as they definitely illustrate the challenges in marketing, making money and being transparent with your users.
http://searchengineland.com/evil-conversion-when-optimization-goes-too-far-42838
(bonus: the site itself disclosed informative information on why I received the popup overlay when I first visited the site)
So, what are your thoughts on what is evil and what is not in the world of online e-commerce?
2 comments:
Welcome back!
Cool article. That RealPlayer page used to drive me mad any time I had to install it on a work or home computer. Good riddance!
There's a fine line between being "helpful" and being "misleading" sometimes. If it costs a user money it probably falls on the side of evil; in other situations (like inadvertantly signing up for a mailing list) it might be more case by case.
Stealth menu bar installations.
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