Excerpt:
There’s an odd sentiment among nerds that Steve Jobs (and the fine people at Apple) hate buttons. I have a different theory: they absolutely love buttons.
Would you say to someone, 'Wow, you must hate dogs. You only have one. You enjoy his company and playing with him, but seriously, only one? What do you have against dogs?'.
Perhaps a towform design checkpoint should be asking the question, "How would Arlo feel if he had xx more dogs sleeping in his favorite spot?"
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