Sunday, October 28, 2007

Know When To Say No

Cool SvN post on how to innovate by staying true to your ideas and not being bullied into being something you're not.

How opinionated companies get customers to live without floppy drives, assigned seats, credit cards, etc.

Examples from the story:

" the case of Southwest Airlines, customers who value more of the amenities, policies, and procedures of the legacy carriers aren’t ever going to be passionate about Southwest. Customers who are passionate about Southwest don’t just value the low fares that open seating supports, but have come to expect and enjoy the organized chaos that the experience involves."

If you simply had to have a floppy drive, then that new iMac was no good for you.

You want to open an account with a million dollars? Please find another bank. “Rich Americans are used to platinum cards, special services,” Kuhlmann told me. “The last thing we want in this bank is to have rich people making special demands. We treat everybody the same, which is how we keep things simple.”

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