Netscape Reinvents Self, again
Netscape, which started life as a web browser company and then evolved into a media destination site, is being reinvented once again to merge news reporting and blogs with the latest internet trends.
On Thursday, the revised Netscape.com will begin a public test of what its new general manager, dot-com news entrepreneur Jason Calacanis, said might reinvent the modern news service.
The new Netscape.com marks the rebirth of a first-generation internet brand. Netscape the brand, like AOL, was synonymous with web browsing a decade ago. It was bought in 1999 by AOL and after its browser software was crushed by competition from Microsoft, the brand was reborn first as an internet portal and again as a discount internet access provider.