Thursday, June 15, 2006

If at first you don't succeed...

Netscape Reinvents Self, again
Netscape, which started life as a web browser company and then evolved into a media destination site, is being reinvented once again to merge news reporting and blogs with the latest internet trends.

On Thursday, the revised will begin a public test of what its new general manager, dot-com news entrepreneur Jason Calacanis, said might reinvent the modern news service.

The new marks the rebirth of a first-generation internet brand. Netscape the brand, like AOL, was synonymous with web browsing a decade ago. It was bought in 1999 by AOL and after its browser software was crushed by competition from Microsoft, the brand was reborn first as an internet portal and again as a discount internet access provider.

1 comment:

Unknown said...

Yikes! Tough mistake to make. Representing a company on social media channels can cause a
fair amount of challenges so I was glad to see you mentioning those rules or safeguards as
some may call them. They may be seen as a nuisance but when stories like this hit the web,
you can learn from other's mistakes rather than your own.brand succeed